Bayer, a leading multinational company, is opening а position of
Product Manager Cardio
Major tasks and responsibilities:
Regular analysis of marketing information; identification of customers’/consumers’ needs; insights generation, evaluation of possibilities on product development.
Development (or/and adjustment to local specifics) and implementation of product growth strategies; creation of long- and short-term promotional plans and products’ P&I budgets.
Ensure reasonable understanding of the markets needs and competitive intelligence. Ensure the activation and follow-up of competitive intelligence and establish measures to takeover and defend the objectives of the brands of respective portfolio when needed.
Setting tasks and objectives on product promotion to external executors and Sales department; providing of complete and sufficient information needed for successful performance of assigned task.
Performing of intermediate and final control of marketing activities on products acceptance, inc. third-party services quality evaluation, cost effectiveness and Sales department product knowledge.
Thought Leaders Management.
Reporting of any safety and/or quality information related to Bayer medical products to Pharmacovigilance Country Head and/or Local Quality Representative (LQR).
Assess potential launches which suit to portfolio and ensure launch readiness.
Qualifications:
Education: Medical or Pharmaceutical University degree; Marketing or General Management courses.
Experience: Successful experience with similar position, including experience of marketing-mix management / coordination.
Knowledge: Knowledge and solid understanding of development of respective market strategies and success factors as well as drivers and barriers. Knowledge of Marketing Communications.
Capabilities: Very good practical and theoretical background in advanced management and planning skills.
Organizational skills and ability to coordinate cross-functional tasks.
Convincing and sensitive in relationship to internal and external partners.expirience in project managment and situational leadership.
Ability to work independent, self-initiative taking, reliable, resilient and flexible.
Other skills:fluent English (minimum level of language proficiency — pre intermediate),advanced PC user experience with external databases, driving experience and valid driving license (2+ years)
Individual features: enthusiastic and self-motivated, readiness to bare extended responsibilities, well organized and structured, creative and result-oriented.